Future Vectors and Value Propositions

Everyone is getting sick of everything. You have to really cut through the noise.

Part of predicting the future is noticing the current vectors and following them to their next stage of progression. Here are the vectors I see:

Value Vectors

1. Ai as Therapist

More and more people are using it for this reason, especially the non-technical people. An Ai therapist is not only extremely good; it’s basically free, available 24/7, no travel required and they’re not judgmental.

2. Flood of Content

Ai generates content at exponential speed, and a lot of it is actually good. But that means people are overwhelmed by it too. It’s harder and harder for signal to get through noise, especially with changing algorithms and inefficient advertising (What has been called the “Enshitification” of platforms).

3. The Race to Intimacy

Yuval Harari said we are no longer in the age of attention. We are in the age of intimacy. Ai is allowing for massive personalization at scale. So the companies, products and services that make people feel understood, acknowledged and appreciated are the ones who will survive.

4. Distribution is more important than product quality

Now everyday people can create software that would have costed 6 figures less than a decade ago. Everyone can easily create apps, write books, and produce films. In other words, much more supply than demand.

And here are the value plays:

1. Anything highly personalized

This means developing trust, acquiring relevant information, and exceeding expectations through surprise and delight.

2. Distribution through text-based mediums

Compared to email, text based communications are almost always read. While this is an opportunity, if it is too sales-heavy or low-value, then too many unsubscribes can kill your service.

3. Domain expertise + Passion + Fun

We are still in a window where Ai has intelligence but is low on wisdom and taste. People will still trust the people they know, as well as those with great energy in their delivery (and not necessarily high energy).

4. Nervous system regulators

With more and more change, prices rising, and potential catastrophic events, people are on edge. Anything that helps them ground and calm down will be very valuable. That includes: Anything body oriented, dating, and new drugs.

5. Art that breaks boundaries

Compared to past decades, there is very little that differentiates art now. If you can find a way to break from expectations, this will gather attention you can leverage. My expectation is people will do what looks like a business, but do it for free as experimental culture art.

6. Exposure via newsletters and small communities

Email lists with a subscriber base that matches your target customer will be much more effective than advertisements. So any kind of gatekeepers to customers, community or engaged media subscribers. Sponsoring a Substack or small communities online will entice power users and passionate consumers.

7. IRL

Events, analog products, games… Really anything that has passionate buyers for something that does not involve the screen

8. Food-based products

While the market may be crowded, there will always be a need, especially if your product is convenient and/or cheap.

How about you? What are your predictions?